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Updates

Thinning the Herd

One of the primary signals that shows a company is beginning to get serious about controlling their presence on the internet is a ‘thinning’ of their eligible resellers on the marketplace. It is simple logic, the fewer resellers, the less you have to manage in regards to keeping prices where you want them. Almost every successful company at enforcing online price protocols have undergone this process.

We are excited to announce that two of the biggest players in the industry are now enacting this procedure.

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Premier Brands

Part of our mission is to inform other retailers of brands that are fighting for them. Brands that see the incredible value of independent retailers and want to do whatever they can to protect the industry.

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Honored and Humbled

We are beyond honored and humbled to announce that we were selected as Retailer of the Year by Vitamin Retailer Magazine.  You can read more about our journey here. So many great words of affirmation and support have poured in, of that, we wanted to share one of the praises that we were very proud of.

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Garden of Life’s Entry Into Mass Market

Why is Garden of Life doing this and what is their plan to continue support for independents in spite of this decision? With all of the hard work Garden of Life put into enforcing MAP and putting all of their time and efforts into their great support programs over the years, then why would they make this move? Why do they value Walmart as a partner when they spent so much time and money trying to protect independents?

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Upcoming Events! Q2 2018

WholeFoods Magazine Webinar
This will be a panel discussion on MAP by leading industry insiders. For more information click here.
SENPA Roadshow (click here for more information)
5/6/18 Jacksonville, FL
6/10/18 Chattanooga, TN
7/15/18 Raleigh, NC
8/5/18 Houston, TX

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Where Our Journey Began…

    I have owned a health food store for since 1979 and I have faced many challenges. Steep internet discounting has been an issue for some time. I decided to try and take a stand up for our industry because enough is enough and we are heading toward a dangerous...

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