Advanced Orthomolecular Research (AOR)
30% off MSRP (effective 1/1/17)
Spoke with VP of Sales, Lisa Nielsen, on 5/16/18. She informed me that Barleans is implementing a wholesale cost plus policy for online exclusive businesses to help level the field for brick and mortar retailers. In addition, they are vetting all of these accounts much more strictly. Lisa also went on to sincerely say how hard Barleans is working to make this right and that she is admittedly loyal to the independent channel.
Garden of Life
Mount Angel Vitamins
Natural Health (Maca)
Natural Path Silver Wings
Quality of Life
Wiley's Fish Oil
Striving Towards MAP
Per Q4 Amazon check in 2018, Natren is struggling to enforce their MAP at the moment. NPI is reaching out to Natren.
MAP 25% off MSRP effective 8/23/17
Discussed MAP with them in April 2018. They expressed that they have a strong desire to support independents and enforce a MAP. Being they work with a number of distributors there are a few more obstacles they currently need to go through.
Trace Minerals Research
Not in Compliance
As of 01/01/19
NOW will select a few retailers to control their Amazon pricing on Essential Oils ONLY. Hopefully this grows to the expanded line. We have reached out to see if this is planned.
Spoke with Dan Richard (VP of Global Sales and Marketing) in late 2017. Now Foods is not interested in a MAP at this time. The company does not believe in enforcing a policy that could involve lawsuits over what pricing people should resale goods at. It was also mentioned that, to them, MAP may not be in NOW’s best interest.