ONE mission:
Bulletproof the independent natural products channel
CURRENT AREA OF FOCUS: MAP POLICY AND FAIR PRICING
NPI stands to monitor ecommerce pricing and flags natural products companies based on their performance.
Companies below 30% MAP are deemed out of compliance with our standards.
Align. Adapt. Act.
The natural products channel is being attacked from a number of different forces at the moment. The industry’s future is at a great fork in the road. We could see new monumental achievements as more people seek to control their health or we could be shutting the doors by failing to compete and succeed in a demanding new world of commerce.
We now find ourselves like David, fighting Goliath. However, we are not just facing one giant, we are facing a multitude: big pharma, big-box retailers, Amazon and other e-commerce giants.
We must ALIGN to protect each other from the forces by sharing time-tested best practices within certain situations.
We must have the staff and partners that allow us to ADAPT to new challenges never seen before that have been brought on by the new and coming digital age.
Retailers must ACT on the changes that are necessary for their business and the industry to thrive. Choosing not to act out of laziness or selfishness has the strong potential for irreparable damage on not only your business but the industry as a whole.
RECENT UPDATES
The Best Brands To Partner With In Q2
Learn which brands have YOUR back. Our Q2 premier brands are doing what is right to protect independent retailers and the future of the industry.
Our Q1 Premier Brands
Part of our mission is to inform other retailers of brands that are fighting for them. Brands that see the incredible value of independent retailers and want to do whatever they can to protect the industry.
Ed Jones
Co-Founder
Ed has been a bright light in the industry since 1979. Ed is The Holistic Navigator and founder of Nutrition World in Chattanooga, Tennessee. He is very passionate about the longevity of the natural products industry because it has been a phenomenal platform for him to help nearly a million people over the years.
Chase Ballard
Co-Founder
Chase has been in the industry since 2007. Chase’s passion is to see retailers understand their competitive advantages and grow to better serve their communities.
