We are thrilled to have some new additions to our Premier Brands list for the first quarter of 2019. These brands all are leading the way with strict MAP policies and enforcement, highest quality products, commitment to retailer support and education. They are partnering closely with NPI in our mission as well. We wanted to raise awareness of these brands in hopes that other retailers and manufacturers would pay attention to the great work of these companies.


AOR is committed to helping the independent retailer survive in the current state of sales. We truly believe that enforcing a fair and reasonable price for all parties allows us to focus on helping the people, which is how AOR was spawned. 


Buried Treasure

Buried Treasure is committed to supporting the independent natural products retailer. We have allocated resources to enforce our strict MAP policy across all sales channels. We have open lines of communication with our distributors to cease sales to any e-tailer who violates our MAP. We appreciate the efforts of our retail partners who educate and give personalized service to consumers. We also appreciate Nutrition Products Insider and their efforts to inform retailers and manufacturers on the importance of MAP enforcement.



Enzymedica is a leading brand of natural digestive health and wellness supplements. Privately held, we are dedicated to independent retailers, their staff, and the customers they serve. As one of the first brands in the industry to strictly enforce a minimum advertised price (MAP) policy, we believe that all channels of business should have equal opportunity to thrive. We host education events with independent retailers nationwide specifically about MAP enforcement, how to find brands who support their business, and how to remain competitive in a digital world. Our retailers get the best offers with exclusive discounts and co-op advertising.

Natural Factors


Natural Factors is a family owned, fully integrated company, controlling every aspect of the product line to ensure that each and every product is safe and effective. For more than 50 years, Natural Factors has been an industry leader in organic farming, sourcing, and development of raw materials, research and development, and quality assurance. Additionally, Natural Factors is committed to the natural product channel and strictly enforces MAP policies.



Powered by Integrity, NutriGold‘s mission is to help create a healthier and more sustainable future by making nourishing products, embracing planet-friendly practices and empowering consumers through education. But without the support of brick-and-mortar retailers, fulfilling our mission would be more challenging. It’s therefore critical that we support our retailer partners with an aggressive iMAP policy, ensuring our products are not offered at more than 25% off SRP online. With a strong iMAP policy in place, we protect the margins of our partners and maintain our brand equity, so we will both remain viable businesses who can continue to offer sustainably and responsibly sourced natural products for generations to come.


Terry Naturally

The roots of Terry Naturally® in health food stores run deep. Our president and founder, Terry Lemerond, began his journey over 45 years ago as a health food retailer. After that, he launched his own supplement companies and continues to research and develop top-selling nutritional and botanical formulations, like Curamin®, CuraMed®, Clinical OPC®, and AnxioCalm®.

Being at the forefront of the supplement industry, but with a history in retail, we understand how important it is to be fully committed to independent stores and maintain a minimum advertised price policy. We believe in our retail partners because our mission is the same as theirs – to help improve the health of America one person at a time. And we intend to keep it that way.






You have Successfully Subscribed!