Part of our mission is to inform other retailers of brands that are fighting for them. Brands that see the incredible value of independent retailers and want to do whatever they can to protect the industry. So, we came up with our premier brand partners.

These brands all are leading the way with strict MAP policies and enforcement, highest quality products, commitment to retailer support and education. They are partnering closely with NPI in our mission as well. We wanted to raise awareness of these brands in hopes that other retailers and manufacturers would pay attention to the great work of these companies.


Buried Treasure

Buried Treasure is committed to supporting the independent natural products retailer. We have allocated resources to enforce our strict MAP policy across all sales channels. We have open lines of communication with our distributors to cease sales to any e-tailer who violates our MAP. We appreciate the efforts of our retail partners who educate and give personalized service to consumers. We also appreciate Nutrition Products Insider and their efforts to inform retailers and manufacturers on the importance of MAP enforcement.



Enzymedica is a leading brand of natural digestive health and wellness supplements. Privately held, we are dedicated to independent retailers, their staff, and the customers they serve. As one of the first brands in the industry to strictly enforce a minimum advertised price (MAP) policy, we believe that all channels of business should have equal opportunity to thrive. We host education events with independent retailers nationwide specifically about MAP enforcement, how to find brands who support their business, and how to remain competitive in a digital world. Our retailers get the best offers with exclusive discounts and co-op advertising.


Mt. Angel

With the introduction of their Premium product line in 2016, MtAngel Vitamins has also introduced the implementation of a strict MAP policy of no more than 20% below the MSRP price. In addition, through the enforcement of a detailed Reseller Relationship Policy (RRP), all resellers are restricted from selling to B2B accounts and marketplace websites. Further, websites used to take e-commerce orders must be owned, operated and controlled by the Reseller. These policies and others outlined in their RRP were created to protect independent retailers, and level the playing field between e-commerce and the brick & mortar retail locations.


Natural Factors

Natural Factors is a family owned, fully integrated company, controlling every aspect of the product line to ensure that each and every product is safe and effective. For more than 50 years, Natural Factors has been an industry leader in organic farming, sourcing, and development of raw materials, research and development, and quality assurance. Additionally, Natural Factors is committed to the natural product channel and strictly enforces MAP policies.



Powered by Integrity, NutriGold‘s mission is to help create a healthier and more sustainable future by making nourishing products, embracing planet-friendly practices and empowering consumers through education. But without the support of brick-and-mortar retailers, fulfilling our mission would be more challenging. It’s therefore critical that we support our retailer partners with an aggressive iMAP policy, ensuring our products are not offered at more than 25% off SRP online. With a strong iMAP policy in place, we protect the margins of our partners and maintain our brand equity, so we will both remain viable businesses who can continue to offer sustainably and responsibly sourced natural products for generations to come.


Redd Remedies

Redd Remedies is an industry leader with a proven track record of creating award-winning formulas to nourish, support and create balance in the body. Combining ancient healing traditions with modern science, our formulas are produced using a 4-point quality control system far beyond industry standards to meet the highest levels of safety and efficacy. With strong roots in the natural foods industry and the Founder’s ownership of a small chain of health food stores, Redd Remedies is committed to helping independent retailers succeed by enforcing a strict MAP policy and building strong partnerships with local health food stores.


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